How to Convert Controllers Without Getting Ghosted or Losing to Competitors
A FREE 5-Day email course that shows you how to capture and keep the attention of Controllers, stop being ghosted, and get past the "we'll revisit next quarter" death trap.
What You'll Get:
⬤ How to turn feature-focused pitches into operational impact conversations that Controllers actually care about⬤ The 3-part Finance Language Formula that gets Controllers nodding instead of mentally checking out⬤ 5 champion enablement tools that turn your contact into an internal evangelist who can sell your solution without you in the room
...and after reading it, you will be able to cut your sales cycle in half, stop losing deals to "safer" competitors, and get Controllers advocating for your solution instead of stalling it.
What People Are Saying About Jackie Faron:
Is this for me?
If you see yourself in any of these:
• You're a SaaS marketer or founder selling financial/operational software to mid-market companies• You're a sales leader watching deals get stuck at the Controller level despite great demos• You want to convert more Controllers into champions who sell your solution internally• You're looking to slash 6-month sales cycles that end in ghosting or "next quarter" excuses• You want to turn your positioning and messaging into a Controller conversion machine - just by speaking their language!
…then you should take a look at the The Controller Conversion Blueprint.
Access the The Controller Conversion Blueprint now:
A sneak peek of what's inside…
Day 1: Stop Leading With Features
Learn the exact framework for translating your platform capabilities into the Controller's daily pain points: 3 tactics that make them think, "finally, someone gets it," instead of deleting your message.
Day 2: Ditch the Marketing Jargon
Discover why words like "transform" and "revolutionize" trigger instant credibility loss with finance teams.
You'll get the Finance Language Cheat Sheet with 15 swap-outs that eliminate eye-rolls.
Day 3: Replace Generic Testimonials With Outcome-Specific Proof
Learn the difference between "we loved the platform" fluff and "it cut month-end close by 3 days."
You'll never write a vague testimonial again.
Day 4: Equip Your Champion to Sell Internally
Get the assets every champion needs to overcome the CFO's objections so your deal doesn't die in internal approval limbo.
Day 5: Address Implementation Reality Upfront
Uncover the 3 unspoken fears keeping Controllers awake after your demo. Learn how to handle the "now isn't the right time" objection before it even happens.
Access the The Controller Conversion Blueprint now:
About the author
Jackie Faron is a former Controller turned B2B SaaS messaging strategist with proven results helping SaaS companies transform their positioning from feature-dumping into outcome-focused messaging that Controllers actually respond to.Some of her achievements include:• Developing the Finance Language Framework used by SaaS companies to cut Controller sales cycles• Creating champion enablement systems that increase internal approval rates• Building the Controller Conversion methodology that helps SaaS marketers speak the language of finance teams without watering down their value propositionAnd now, you can learn everything she knows for free.
Access the The Controller Conversion Blueprint now:
Done! Your first The Controller Conversion Blueprint lesson is on the way.
Look for an email from Jackie Faron in the next minute or two.Just a heads up: Emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all 5 lessons & bonuses.See you there!